http://omg.yahoo.com/news/kim-kardashian-sues-old-navy-over-lookalike-in-ads/67685
Okay, so Kim Kardashian is suing Old Navy because a look-alike in their commercials violates her “brand”. On the one hand, what exactly does this say about her “brand” that a person’s appearance is enough to violate it? Is that all you’ve got? It’s not like she can copy what you do, because you don’t actually do anything. Your main talent is getting dressed in the morning, then standing still. You ain’t Martha Stewart, cookie.
On the other hand, America appears to have bought exactly what it is that she’s selling. You can’t swing a dead cat without hitting a magazine or TV that isn’t displaying the Kardashian brand. It’s everywhere. I’m still not sure why. But there she is. Everywhere you look. Even to the extent that somebody gets famous for just looking like somebody who’s famous for doing nothing. And if America is willing to buy nothing, I suppose she’d be silly not to sell it. P.T. Barnum said there’s one born every minute. And Andy Warhol said everyone will get 15 minutes of fame. I think we probably need a recount.
So sue, away, Kim Kardashian. That woman is infringing upon your brand. And that’s your sisters’ job.
Thursday, July 21, 2011
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