Okay, I did not know this until I started reading some of the commentary on the Super Bowl ads. And if it hadn’t been mentioned so often for it’s really misogynistic content, I probably never would have noticed it at all. Because basically, it appears to be a boys-will-be-boys channel, and its advertising contained some He Man Woman Haters Club propaganda. But, that aside – there is a TV channel called Flo TV.
Uh-huh. Flo TV. Really. Does it have a sassy, red beehive and tell Mel the Cook to kiss their grits? Flo TV. Is their main advertiser Tampax? Genius move, boys. Way to be the Chevy Nova of TV. It's called a connotation. Look into it. You’ve officially made Syfy no longer the stupidest name on cable.
Of course, their ad campaign cranked on men who let their woman ball-bust them into shopping trips. First, does any woman really want their man to go shopping with them? Is that ever a pleasant experience? And second, if these macho-macho men of Flo TV ever spent time with a woman in a non-judgmental, open-minded way, one of the women they know might have clued them in before they filed for a channel name with the FCC.
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4 comments:
found most of the SB ads to be mean-spirited and negative -- the general bashing of anything feminine was repugnant and this from the NFL who is tryinh hard to win lady fans?
That one (Dodge maybe?) where the tone was "you're a bitch and you ruin my life so I'm going to go by a penile implant with four wheel drive" was pretty angry. Evidently women don't buy cars either. Didn't think there was an American car company that could afford to alienate half of the consumer population.
Tom Shales had a good take on this in Monday WaPo Style - he basically said same - anger towards women is a turn-off to all intelligent consumers.
PS I believe "Flo TV" is not a cable station but a way to watch TV shows on a portable device. The name just like "iPad" is moronic marketing.
Ah, I see. Now why didn't they market it as something you can do while holding your wife's purse? Sort of like an electronic pacifier.
On the other end of the spectrum, men and women both seem to really like the Google commercial with the romantic story line. Even though it was probably a quarter of what the Flo TV ad did to make. Remind me not to by Flo TV stock.
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